Focusing on the New Business Form of the Main Grain Crop Rice, Yishizhuang Brings New Technologies to Empower in the Ice City

From August 16th to 17th, as a sponsoring enterprise, Hubei Yishizhuang participated in the "2022 China High-quality Crop (Rice) Sustainable Development Innovation Conference and New Fertilizer Marketing and Financial Empowerment Forum" organized by the media of "Northern Agricultural Materials". The marketing and technical team of Yishizhuang carried innovative products to travel all the way to Harbin, the "Ice City", and empowered each other with more than 600 leaders from relevant national functional departments, experts and scholars, high-quality agricultural materials leaders in the industry, and large-scale growers, jointly discussing the road to the sustainable development of high-quality rice.

This conference focused on aspects such as rice cultivation, fertilization management, variety innovation, agricultural productive services, and the display of new technological achievements. During the conference, Yishizhuang showcased rice formula fertilizers under various production processes and innovative R&D technologies to everyone through the booth at the conference venue, attracting the attention of enterprises in the rice industry chain and growers. The on-site technical personnel explained the actual application effects and the "scientific application technology" to everyone. The efficient fertilization mode that coordinates mechanized production and light-simplified cultivation was unanimously affirmed by the attendees.

At this forum, experts comprehensively explained knowledge in aspects such as rice diseases and prevention and control technologies, crop cultivation, and sparse planting in dry nurseries in cold regions. They also shared the latest scientific research achievements and innovative thinking in rice plant protection and other fields with the participants, accurately grasped the future development trend, and proposed the development path for enterprises in adversity, helping enterprises to rise against the trend, striving to let the world see the "Chinese seeds" and use the "Chinese fertilizers".

In 2022, the prices in the agricultural materials market changed drastically. After reaching a new high in June, the prices continued to decline rapidly, and the industrial chain was hit, causing multiple adverse reactions. Facing the difficulties in planting, how can agricultural materials products help rice farmers in Northeast China build characteristic brands? How can they win the recognition of rice farmers? Wang Zheng, the assistant to the sales director of our company, had in-depth discussions with the principals of leading enterprises on a series of problems in the face of difficulties.

Yishizhuang has a history of 30 years since its establishment in 1992. It has always adhered to the corporate philosophy of "Leading Scientific Fertilization and Benefiting Thousands of Households". For 30 years, it has been committed to making one bag of fertilizer well, and effectively providing good technologies and products for agriculture, rural areas, and farmers.

Wang Zheng said: "The Northeast market mostly exists in the form of 农垦 organizations (state farms) or large bases. They have higher requirements for fertilizer technologies and a greater demand for light-simplified cultivation. The choice of fertilizer types greatly affects the quality of rice. With a large planting scale and a shortage of labor, rice planting is bound to lean towards light-simplification and mechanization. Therefore, the precise formulation for rice and the soil in Northeast China, including the supplementation of medium and trace elements required by rice, will receive attention. Slow-release and controlled-release fertilizers suitable for mechanized fertilization will be the future trend. At the same time, the use of fertilizers should also meet the needs of sustainable development, and soil protection and improvement are also of great importance." "We, Yishizhuang, have a whole-process solution. Through a professional agrochemical service team, we can better serve the market sales, adapt more quickly to the changeable planting environment, and enable growers to better achieve the expected goals of high yield, high quality, and sustainable development of crops. First of all, according to different crops, climates, usage habits, and mechanical equipment, we adjust the crop nutrition according to local conditions. We provide professional and authoritative fertilization plans to achieve the goal of reducing fertilizer application and increasing efficiency. While improving the soil and rhizosphere environment, we also enhance the fertilizer utilization rate and the crop's stress resistance. Secondly, we have created the concept of 'zero investment' cost, which helps in calculating the production status of fertilizers in the early stage, the fertilizer effects, and the overall industrialization when measuring yields, benefits, etc."

With this original aspiration and the excellent feedback from the market over the years, Yishizhuang won the title of "2022 High-quality Service Provider for High-quality Rice in China". We will continue to maintain and continuously provide better products and services to safeguard national food security and help China's economy shine more brightly in the international arena.