Yishizhuang 2019 Quality Improvement and Efficiency Enhancement Hundred-billion Wealth Forum and 2018 Annual Meeting of Excellent Dealers

2019-01-14 15:00:03

times

From December 5th to 7th, the Yishizhuang 2019 Quality Improvement and Efficiency Enhancement Hundred-billion Wealth Forum and 2018 Annual Meeting of Excellent Dealers was held in Yichang, Hubei Province. Liu Zufeng, the chairman of Yishizhuang, Zhen Xiangyu, the general manager, Zhao Jun, the assistant general manager, Wang Lihua, the financial general manager, Liu Qinghua, the sales general manager, Zhou Shulan, the chief process engineer, and nearly 300 dealers from Henan, Hubei, Hunan, Chongqing, Guangxi and other places participated in the meeting. The meeting specially invited Xu Xiucheng, a professor from Zhengzhou University, Ruan Jianyun, the deputy director of the Tea Research Institute of the Chinese Academy of Agricultural Sciences, Hu Chengxiao and Lu Jianwei, professors from Huazhong Agricultural University, Meng Yile, the founder of Shanghai Lexing Group, Liu Ning, the secretary of the Party Committee of Yaqueling Town, Yiling District, Yichang City, etc. to attend the meeting.

Quality Improvement and Efficiency Enhancement is the Development Direction

Liu Zufeng

In his speech, Liu Zufeng interpreted the theme of the meeting "Quality Improvement and Efficiency Enhancement, Achieving Hundred-billion Wealth". He said that in 2019, Yishizhuang will produce 450,000 tons of fertilizers annually, which can create hundred-billion social wealth. "To ensure quality improvement and efficiency enhancement and promote the green development of agriculture, Yishizhuang has been constantly exploring, practicing, innovating and making progress." Liu Zufeng said that Yishizhuang actively carried out industry-university-research cooperation with scientific research institutes and professional institutions, and played an important role in the national citrus industry technology system, rapeseed industry technology system and tea industry technology system. The crop nutrition solutions of Yishizhuang's full range of products have gradually become the preferred choice for improving the quality and efficiency of cash crops in China. At the same time, he said that Yishizhuang's production scale is changing from a small enterprise to a medium-sized enterprise; the products are changing from single compound fertilizers to comprehensive products such as special formula fertilizers, organic-inorganic fertilizers, bio-organic fertilizers, slow-controlled-release fertilizers, water-soluble fertilizers, etc.; the sales mode is changing from selling products to selling products + services + soil testing and formula fertilization, realizing precise fertilization and providing a full set of fertilization solutions; the management mode is changing from extensive management to standardized, standardized and informatized management, and from factory-style management to corporate management mode.

Liu Ning

Agriculture is a weak industry, and farmers are a vulnerable group. Our market is in rural areas, and the end-users are farmers. Liu Ning introduced that Yichang's agriculture is promoting industrial transformation, upgrading and high-quality development through large-scale planting, standardized production, socialized services and branded marketing. For the high-quality development of agriculture, science and technology is the foundation, and fertilizers are the key among the keys. Reducing the use of fertilizers and pesticides and increasing the application of organic fertilizers are important measures to improve the quality of agricultural products. Yichang's characteristic industries such as tea, citrus and alpine vegetables have a position in the province and an influence nationwide, with comprehensive output values exceeding 10 billion yuan each. As a national high-tech enterprise, under the guidance of a national-level expert team, Yishizhuang adheres to the correct development direction and strict quality standards, and has created high-quality fertilizer products, which have been recognized and promoted by experts from the national citrus, tea and rapeseed systems, and have made great contributions to the green, healthy and sustainable development of agriculture.

Product Innovation is the Foundation for Survival

Xu Xiucheng

The Consultation and Evaluation Project of the Chinese Academy of Sciences "Adapting to the New Demands of Agriculture and Constructing an Innovation System in the Field of Fertilizers in China" pointed out that China needs to "overtake on a curve" from a large fertilizer production and application country to a powerful country in fertilizer innovation. Xu Xiucheng introduced that three years ago, there was disruptive innovation in the fertilizer field, one year ago there was leading innovation in the fertilizer field, and now the fertilizer field needs cross-border integration innovation. In recent years, affected by national policies and the current situation of agricultural development, many fertilizer enterprises in China are transforming into agricultural development companies, optimizing the variety structure of fertilizers, making inorganic fertilizers, organic fertilizers, bio-fertilizers and physical fertilizers complement each other, and promoting the high-quality development of the fertilizer industry. There are three major research directions for fertilizers. One is medium-concentration, multi-nutrient compound fertilizers, the second is fertilizers containing small molecular carbon compounds, and the third is fertilizers containing nano and sub-nano synergists. With the support of technology, Yishizhuang Group is implementing domestic and foreign research directions and has a broad development prospect.

Ruan Jianyun

The reasonable application of chemical fertilizers is an important factor in promoting the development of China's tea industry. China is the largest tea-producing country in the world, but the unreasonable fertilization mode not only leads to the decline of the yield and quality of tea gardens, but also damages the soil structure and micro-ecological environment. Ruan Jianyun pointed out that there are many problems in fertilization in tea gardens. First, both insufficient and excessive fertilization exist simultaneously; second, the proportion of nitrogen, phosphorus and potassium nutrients is unreasonable, and special fertilizers are obviously insufficient; third, the use of organic fertilizers is not common enough; fourth, the fertilization method is backward, mainly broadcasting, and there is a lack of efficient fertilization technology and equipment; fifth, the soil improvement technical measures are insufficient. He believes that to promote scientific fertilization in tea gardens, it should be promoted from five aspects: accurate nutrient application, adjusting the fertilizer structure, replacing part of chemical fertilizers with organic fertilizers, improving the fertilization method, and improving the soil.

Hu Chengxiao

According to the data, China has become the largest citrus producer and exporter in the world, playing a pivotal role in international trade. However, currently, the soil fertility of citrus orchards is degraded, and the lack of nutrients in citrus is common, and the task of reducing fertilizer use + supplementing fertilizers + improving the soil is arduous. Hu Chengxiao gave a report on "Research and Application of Technologies for Reducing the Application of Chemical Fertilizers, Improving Quality and Increasing Efficiency in Citrus" at the meeting. He said that only by applying an appropriate amount of fertilizers can high-quality and high-yield production be achieved, and only by nutrient balance can quality be improved and efficiency increased. Citrus fertilization should adhere to the theory of return, that is, determining fertilizers according to the fruit and applying nitrogen, phosphorus, potassium, etc. in a fixed amount; adhere to the minimum nutrient principle, that is, diagnosing the lack of nutrients qualitatively and supplementing medium and trace fertilizers according to the soil; adhere to the comprehensive effect of factors, that is, conditioning the soil and overcoming obstacles; adhere to the "three tests", that is, synchronizing the nutrition and quality of soil, leaves and fruits.

Lu Jianwei

"Only when technology is integrated into products can it be implemented and effective. Yishizhuang's special fertilizer for rapeseed is developed according to the fertilization requirements of rapeseed growth and the soil nutrient status in the main rapeseed production areas." Lu Jianwei emphasized that the special fertilizer for rapeseed should reasonably combine the four essential nutrient elements of nitrogen, phosphorus, potassium and boron to ensure the high yield and quality of rapeseed. The special fertilizer for rapeseed should supply 60%-70% of the nutrients before the bolting stage, focusing on meeting the nutritional needs of rapeseed in the early stage, ensuring that the seedlings are strong and not growing too vigorously, and having enough effective plant numbers before winter. About 30% of the nutrients still need to be supplied in the later stage to ensure healthy growth in the later stage and prevent late maturity due to excessive greenness.

Special Fertilizers for Special Purposes is the Inevitable Path

Liu Qinghua

In order to implement the strategic goal of quality improvement and efficiency enhancement, Yishizhuang has taken the important measures of "three creations and three enhancements", making full use of the group's resources and extending the upstream and downstream service links to solve the problems of e-commerce, logistics, etc. for dealers. Liu Qinghua said that the "three creations" mean creating 100 excellent Yishizhuang dealer agricultural technology service stations, making full use of modern media to form a front-line service position and solving the problems encountered by farmers in the process of crop nutrition in a timely manner; creating 100 replicable crop nutrition solutions, integrating all resources through various means, and striving to form an integrated system service system in plant protection, disease prevention and control, water and fertilizer management, agricultural machinery and equipment, etc.; creating 100 Yishizhuang science and technology demonstration fields, demonstrating not only on cash crops but also on field crops, convincing people with data and demonstrations. The "three enhancements" mean enhancing the quality of products, fundamentally solving the quality problems of products through scientific and technological investment in production equipment; enhancing the on-site service ability, on the basis of emphasizing the first responsible person in the region, training, cultivating and guiding regional managers to become all-round and all-weather service talents; enhancing the investment in regional protection and publicity advertisements, strictly implementing according to the contract agreement and seriously dealing with illegal incidents.

Deng Tianming

By 2010, the zero growth of chemical fertilizer use should be achieved. How to achieve quality improvement and efficiency enhancement from the perspective of fertilization? Deng Tianming gave the answer of Yishizhuang. He said that Yishizhuang has always been taking action for quality improvement and efficiency enhancement and is a practitioner of improving the quality and efficiency of fertilizers. Yishizhuang is committed to paying attention to soil health, the research and development of high-end special formula fertilizers for crops, creating safe and ecological organic fertilizers, realizing the full water solubility of inorganic and organic substances, and innovating in slow-controlled-release technology, and is a practitioner of long-acting slow-controlled-release fertilizers. The developed and produced medium-concentration, full-nutrient and multi-functional fertilizers have the characteristics of scientific formula, significant yield increase, combination of organic and inorganic substances, chelation of medium and trace elements, stable fertilizer effect, long-acting slow release, etc. Yishizhuang customizes three different nutritional fertilization modes according to different crops and different fertilization habits and modes. One is special slow-controlled-release fertilizers, suitable for rapeseed, corn, rice, wheat, soybeans, etc., which can save labor costs, be suitable for mechanization, and achieve quality improvement and efficiency enhancement; the second is the package fertilization of formula fertilizers + bio-organic fertilizers, suitable for citrus, tea, vegetables, medicinal materials, etc., to maintain the ecological health of the soil; the third is organic-inorganic water-soluble fertilizers, suitable for facility agriculture with drip irrigation equipment, and the effect of high-efficiency and precise quality improvement and efficiency enhancement is more significant.

Meng Yile

Yishizhuang is committed to creating hundred-billion social wealth. How much share can dealers get from this hundred-billion wealth and how to seize the market share? Meng Yile shared "Eight Steps for the Rapid Increase of Tens of Millions of Wealth of Excellent Dealers of Yishizhuang Group in 2019". He shared practical models and advanced overall concepts for the dealers present from eight aspects: selling products, selling services, selling endorsements, selling memberships, selling demonstrations, selling specimens, selling words and selling dreams, and was well received by the participants.

Speeches by Dealer Representatives

The development and growth of Yishizhuang are inseparable from the company and dedication of dealer partners. They have taken on the important task of improving the quality and efficiency of the green and healthy development of agriculture and are committed to sending Yishizhuang's products to thousands of households. Dealers have expressed that they are willing to join hands with Yishizhuang to jointly push the work of improving the quality and efficiency of agriculture to a new height.