Precise Empowerment & Efficient Market Expansion —Yishizhuang First Practical Empowerment Training Course (Southern Region) Concludes Successfully

To comprehensively enhance the professional competence of dealer teams and drive the coordinated growth of brand and market, Yishizhuang successfully held the First Practical Empowerment Training Course in Yichang, Hubei from December 9 to 12. Tailored for dealers in the southern region, this training integrated systematic courses, on-site inspections, experience sharing, seminars and cultural tourism activities, delivering an exclusive event featured with professional empowerment, in-depth idea exchanges and team cohesion.

A grand opening ceremony was held on the first day of the training. Leaders and experts from the company and universities attended and delivered speeches, marking the official launch of Yishizhuang’s systematic dealer training program — the "Huangpu Military Academy" Initiative.

Integrating Theory with Practice to Build a Professional Empowerment System

On the opening day, participants visited Yishizhuang’s four major production bases in person. They gained in-depth insights into the whole industrial chain from R&D to production, and established an intuitive understanding of the company’s solid manufacturing strength. Afterwards, internal and external experts gave lectures covering policy interpretation on agricultural and rural modernization, chemical fertilizer reduction and efficiency improvement technologies, core strengths behind high-quality products, as well as Yishizhuang’s product positioning and characteristics. The courses built a complete knowledge framework covering industry trends, technical principles and field application.

Embracing New Media Transformation to Inspire Regional Marketing Innovation

Against the backdrop of marketing transformation in the agrochemical industry, a dedicated new media empowerment module was specially arranged. Practical courses focused on new media breakthroughs for regional marketing and sales boosting via digital tools. Trainees learned to operate short videos, livestreaming and private domain communities, improving online customer acquisition and brand communication capabilities, and injecting digital momentum into traditional fertilizer sales.

Analyzing Frontline Cases and Sharing Practical Experience

During the training, outstanding sales staff and outstanding dealer representatives from multiple regions shared abundant authentic marketing cases based on their practical experience. These vivid frontline stories sparked active discussions and resonated widely among attendees, realizing effective experience exchange and mutual learning. Meanwhile, the marketing team systematically explained the standardized application of official promotional materials, helping dealers use brand promotion tools in a more standardized and efficient way, and forming a dual-driven development model of market practice + brand empowerment.

The successful conclusion of the first southern region training course kicks off Yishizhuang’s long-term systematic dealer empowerment project. Moving forward, Yishizhuang will continue to carry out phased training across different regions. Working hand in hand with all dealer partners, the company will further advance agricultural modernization and contribute professional strength to rural vitalization.