【Corporate Dynamics】High-End Formulations Lead Industrial Upgrading, Green Value-Added Empowers Agricultural Future

On August 9, 2025, the "Green Value-Added Fertilizer Innovation and Development Conference", hosted by Hubei Yishizhuang Agricultural Technology Co., Ltd., was successfully held in Zhengzhou, Henan. The conference specially invited nearly 400 participants, including experts from the Institute of Agricultural Resources and Regional Planning of the Chinese Academy of Agricultural Sciences, representatives of industry associations, and distributors across the country. They gathered to conduct in-depth discussions around the theme of "High-End Formulations, Green Value-Added, Tribute to Cultivation".

This conference aims to respond to the new situation of in-depth industrial transformation and channel upgrading, promote the innovative development of agriculture, and build a communication and cooperation platform for all parties. "High-end formulations" represent our unremitting pursuit of product quality; "green value-added" is our solemn commitment to the ecological environment; and "tribute to cultivation" is our highest respect for every hard-working farmer and the distributor partners who fight side by side with us.

Grand Opening: Invited Guests Deliver Passionate Speeches

In his opening speech, Chairman Liu Zufeng pointed out that in the current context of increasingly fierce competition in the fertilizer industry, Yishizhuang must always remain sober and firmly focus on intensive cultivation in the field of special fertilizers. With "focus" as a sharp tool, it will break through the intense competition ("juan" in Chinese internet slang meaning cut-throat competition) in the industry. He particularly emphasized that experts' scientific research breakthroughs are the source of "high-end formulations", and distributors' in-depth market development is the practical path for "green value-added". Only through close cooperation and seizing market opportunities can the original aspiration of "tribute to cultivation" be transformed into bountiful harvests in the fields.

Liu Zufeng, Chairman of Yishizhuang

The value of technology always lies in serving the market. Chen Baorui, Director of the Achievement Transformation Department of the Institute of Agricultural Resources and Regional Planning of the Chinese Academy of Agricultural Sciences, delivered a speech themed on the green transformation and upgrading of the chemical fertilizer industry and the green high-quality development of agriculture. He proposed that technological breakthroughs should be the core, and continuous in-depth work should be carried out in fields such as new materials, new processes, and intelligentization. We should not only be a "technical backup" but also an "innovation bridge", enabling green value-added fertilizers to truly become a new factor in promoting agricultural yield increase, farmers' income growth, and ecological efficiency improvement.

Chen Baorui, Director of the Achievement Transformation Department, Institute of Agricultural Resources and Regional Planning, Chinese Academy of Agricultural Sciences

The prosperous development of the industry requires not only in-depth linkage between scientific research and enterprises but also the guidance and cohesion of industry associations. Feng Shangshan, Secretary-General of the China Phosphate and Compound Fertilizer Industry Association and the New Fertilizer Branch, conducted an in-depth analysis of the current development trends in the compound fertilizer field. He proposed that technological breakthroughs should lead product upgrading, and scientific research institutions and market entities should deepen collaboration to jointly solve the industry's technological bottlenecks and market problems.

Feng Shangshan, Secretary-General of China Phosphate and Compound Fertilizer Industry Association & New Fertilizer Branch

Strong Alliance: Reaching Cooperation to Create the Future Together

During the conference, Hubei Yishizhuang Agricultural Technology Co., Ltd. and the Institute of Agricultural Resources and Regional Planning of the Chinese Academy of Agricultural Sciences reached a strategic cooperation agreement. Based on the principles of complementary advantages, result sharing, and academic progress, the two parties will jointly promote the green transformation and upgrading of Yishizhuang's products and the innovative development of the enterprise.

Strategic Cooperation Signing Ceremony

The moment the signing pen touches the paper is the starting point of commitment and the clarion call for action. True cooperation never stops at a paper agreement, but lies in every step of practice moving forward side by side. The completion of the licensing ceremony also marks the official launch of cooperation between the two parties.

Unveiling Ceremony

Inspiring the Audience: A Feast of Wisdom from Industry Leaders

From the cutting-edge trends in new fertilizer R&D to the implementation paths of practical applications, Zhao Bingqiang, Researcher of the Institute of Agricultural Resources and Regional Planning of the Chinese Academy of Agricultural Sciences and Chief Scientist of the New Fertilizer Innovation Team of the Ministry of Agriculture and Rural Affairs, used data to reveal the bright future of value-added fertilizers. Experts pointed out that we should build a national green chemical fertilizer industry system from the perspective of the entire industrial chain and the whole life cycle, replacing quantity with quality, so as to make important contributions to the action of increasing the country's grain production capacity by 100 billion jin and the development of green agriculture.

Zhao Bingqiang, Researcher of Institute of Agricultural Resources and Regional Planning, Chinese Academy of Agricultural Sciences; Chief Scientist of New Fertilizer Innovation Team, Ministry of Agriculture and Rural Affairs

Innovation is the source of vitality. Yuan Liang, Researcher of the Institute of Agricultural Resources and Regional Planning of the Chinese Academy of Agricultural Sciences and Director of the Dezhou Experimental Station of the Chinese Academy of Agricultural Sciences, elaborated in detail on Yishizhuang's "dual upgrading" strategy for scientific formulations and product functions. He emphasized the establishment of a new model from demand orientation to team integration, innovation transformation, and co-prosperous development, so as to promote the creation and industrialization of new green value-added fertilizers.

Yuan Liang, Researcher of Institute of Agricultural Resources and Regional Planning, Chinese Academy of Agricultural Sciences; Director of Dezhou Experimental Station, Chinese Academy of Agricultural Sciences

Song Yuli, Researcher of the Plant Protection Institute of Henan Academy of Agricultural Sciences, Director of the Plant Disease Research Office, and Vice President of Henan Society of Plant Pathology, gave a keynote report on "Green Prevention and Control Technology for Diseases and Pests in Wheat-Maize Continuous Cropping" at the conference, outlining a health protection network for the path to high yields.

Song Yuli, Researcher of Plant Protection Institute, Henan Academy of Agricultural Sciences; Director of Plant Disease Research Office; Vice President of Henan Society of Plant Pathology

Healthy soil is a prerequisite for growing healthy crops and a fundamental guarantee for improving the quality and yield of agricultural products. Liu Chunmin, Researcher of the Institute of Plant Nutrition, Resources and Environment of Henan Academy of Agricultural Sciences and Director of the New Fertilizer Research Office, reported on the practical effects of balanced fertilization technology with the theme of soil health, quality and nutrition, and affirmed the importance of value-added fertilizers.

Liu Chunmin, Researcher of Institute of Plant Nutrition, Resources and Environment, Henan Academy of Agricultural Sciences; Director of New Fertilizer Research Office

Sun Xichao, Chief Producer of "China Agricultural Resources Show" on Nonglin Satellite TV, analyzed the current practical challenges in the agricultural field in his speech and emphasized that industry media should play a leading role. He highly recognized Yishizhuang's "Three Constructions + Three Possessions" development model, believing that it is an effective path to solve industry dilemmas, and specifically called on distributors to deepen cooperation with Yishizhuang to jointly explore new opportunities for modern agricultural development.

Sun Xichao, Chief Producer of "China Agricultural Resources Show", Nonglin Satellite TV

Yu Qingmei, Minister of the Project Department of Yishizhuang, shared the company's experiences in breaking through industry challenges at various stages and presented numerous achievements. She emphasized the importance of technological R&D, high-quality achievements, and innovative transformation.

Yu Qingmei, Minister of Project Department, Yishizhuang

Pan Chuanbo, Marketing Director of Yishizhuang, started from the original aspiration of the company's establishment and took products exported to Japan as an example to explain the high quality reflected in the company's core "formulated fertilizers". Through the optimized design of organic, inorganic, medium and trace elements, the company has achieved a win-win situation in soil improvement and crop quality enhancement.

Pan Chuanbo, Marketing Director, Yishizhuang

"The recognition of farmers is the best reward for us," said Liu Derui, Executive Deputy General Manager of Yishizhuang. He pointed out that the company's development today is inseparable from the hard work of predecessors. We should uphold the tradition while making innovations, strive to be a leader in the specialized segment field, build a four-in-one model of promotion, training, agricultural services, and conferences, and enhance the service capabilities of the entire industrial chain.

Liu Derui, Executive Deputy General Manager, Yishizhuang

Highlight Moment: The Success Code of Outstanding Representatives

"Join hands with Yishizhuang, share the terrace fruits." Li Zhaodong from Gansu Xinjiuzhou Agriculture, relying on his keen insight into the market, took the fertilization effect of Zhuanglang apples as an example to tell the solid actions of serving farmers together with Yishizhuang.

Li Zhaodong, Gansu Xinjiuzhou Agriculture

"Good technology + good service can yield good fruits and good products." Li Kai from Meixian Xinnongren Agriculture shared the effect of Yishizhuang's products on kiwifruits. His sharing not only demonstrated his professionalism and dedication but also let everyone see the recognition and vitality of Yishizhuang's products in the market.

Li Kai, Meixian Xinnongren Agriculture

Cui Yunfeng from Kaifeng Changdian Road North Hongjun Agricultural Materials vividly demonstrated the actual yield-increasing effect and quality improvement of the products by displaying the kidney beans grown with Yishizhuang fertilizers on site. This intuitive case not only enhanced the participants' trust in Yishizhuang's products but also provided a replicable scientific planting model for farmers.

Cui Yunfeng, Kaifeng Changdian Road North Hongjun Agricultural Materials

Looking back on today, from the blueprint of industry-university-research cooperation to the in-depth cultivation of field technologies; from the protection of soil health to the practice of product innovation; from the sincere sharing of front-line distributors to the insights into industry inheritance and breakthroughs... Every piece of wisdom is illuminating the way forward for green agriculture, and every collision is nourishing the soil for industry innovation.

The progress of agriculture is never achieved overnight, and green value-added requires long-term persistence. May we carry the consensus reached today, plant "green" in our hearts, take "value-added" on our shoulders, let innovation bloom in the fields, and let technology bear the fruits of bountiful harvests.