Firmly Anchoring the New Journey and Persevering in Intensive Cultivation: The 2024 Annual Summary Meeting of Yishizhuang Marketing Center Successfully Concluded

On January 20th, the "2024 Annual Summary Meeting and 2025 Work Deployment Meeting" of Yishizhuang Marketing Center was successfully held in Yichang. This meeting was not only an in - depth review of the work in the past year but also laid a solid foundation for the implementation of the "High - end Formula Fertilizer, Hubei Yishizhuang" strategy in the new year.

Carrying Forward the Past and Forging Ahead into the Future, Continuing to Advance with the "156 Strategy"

At the meeting, Chairman Liu Zufeng pointed out that the company had made remarkable progress in many aspects in 2024, such as market expansion, demonstration field construction, and technical training. He emphasized, "Strong performance is the key to standing firm in the market and achieving long - term development." In the future, the "156 Strategy" will continue to be deeply integrated into all aspects of work. Through six key directions, namely "focusing on strategy formulation, resource integration, brand building, talent cultivation, strict quality control, service optimization, and enhancing core competitiveness," the company will actively promote its continuous in - depth exploration in the field of agricultural science and technology.

Personnel Appointments and Commendation of Outstanding Individuals

At the meeting, Zhu Huarong, the company's HR director, solemnly announced a new batch of leadership appointments. Liu Derui, the executive vice - general manager of Yishizhuang, was concurrently appointed as the general manager of Hubei Yishizhuang Business Co., Ltd. Business managers Zhang Shuxin and Zhao Lijun were respectively appointed as new regional managers, demonstrating the company's high - level attention to talent cultivation and team building.

The meeting commended the outstanding marketing teams and individuals in 2024. By setting examples, all employees were inspired to be proactive and innovative in the new year, making greater contributions to the company's development.

Strengthening Learning and Empowering the Team

The meeting invited Dr. Yan Guosheng, a microbiology doctor and a practical expert in agricultural materials marketing, to give a lecture on "New Special Fertilizer Product Planning and Marketing Promotion." The lecture was rich in content and highly practical, bringing new ideas and methods to the employees.

Deeply Cultivating the Market and Strengthening the Foundation and Soul

Liu Derui, the marketing director, precisely targeted the market and emphasized the adoption of the "High - end Formula Fertilizer, Hubei Yishizhuang" as the new development strategy, with technology and publicity as the two core driving forces to empower the overall marketing layout.

Wang Lihua, the financial director, introduced a series of policies to fully assist market development and sales.

Pan Chuanbo, the director of the marketing department, adopted an innovative marketing model, actively explored the integration of online and offline marketing channels, focused on the four dimensions of crops, products, customers, and time, and took a differential path to help the company stand out in the fierce market competition and achieve continuous business growth and breakthroughs.

At the end of the meeting, to clarify goals and implement responsibilities, the company's leaders signed the 2025 responsibility statements with the heads of major regions, clarifying the work goals, tasks, and assessment indicators of each region in the new year. The heads of major regions expressed their commitment to earnestly fulfilling their responsibilities and leading their teams to strive to complete all tasks.

The successful convening of this meeting laid a solid foundation for the development of Yishizhuang Marketing Center in 2025. With the joint efforts of all employees, firmly anchoring the new journey and persevering in intensive cultivation, Yishizhuang is bound to shine more brightly in the field of high - end formula fertilizers.