Forge Ahead with Precision Cultivation, Embark on a New Journey of Fertile Land Harvesting Golden Rewards

As spring returns and a new chapter unfolds, the 2025 Annual Summary & 2026 Strategic Mobilization Conference of Yishizhuang Marketing Center, themed Precise Cultivation · Fertile Land Breeds Prosperity, was grandly held in Yichang, Hubei Province from February 3 to 4, 2026. Company leaders and all marketing staff gathered at the event. Through in-depth idea exchanges, experience sharing and joint strategic planning, the conference sounded the clarion call for market expansion in 2026.

Liu Zufeng, Chairman of Yishizhuang, delivered the opening address. He thanked the marketing team for their hard work and outstanding achievements in 2025, analyzed the golden opportunities for the green development of agriculture, and put forward key requirements for 2026: to expand markets with precision, strengthen technical services, improve team capabilities, and enhance collaborative synergy. He called on all staff to seize development opportunities, pursue growth with solid efforts, and jointly create new glories for Yishizhuang.

Review Gains and Losses: Gather Momentum for Progress through Retrospection

Regional directors of Yishizhuang took the stage in succession to deliver special reports on the 2025 work summary and 2026 work plans. Objective, practical and data-supported, their reports faced existing problems and shortcomings squarely, and formulated clear development paths and powerful measures, fully demonstrating the marketing team’s profound market experience and rational enterprising spirit.

Set Strategic Layout: Clarify the Direction of Forging Ahead through Planning

Liu Derui, Marketing Director, elaborated on the 2026 marketing strategic goals and overall work priorities, drawing a clear roadmap for the new journey. Pan Chuanbo, Market Director, systematically introduced the 2026 market support and empowerment strategies. Covering policies, resources and professional tools, the plan provides solid backing and strong support for frontline market operations.With clear strategic guidance and comprehensive empowerment systems, all marketing staff are fully confident in winning the market campaign in the new year.

Authoritative Empowerment: Gain Insight into Industry Future through Professional Guidance

To upgrade the team’s professional competence, the conference invited authoritative industry experts and senior practical instructors to carry out multi-dimensional training, covering macro industry trends, core technologies, policy interpretation and product marketing practices.Professor Zhao Zhuqing from Huazhong Agricultural University systematically explained the characteristics and development trends of new-type fertilizers, laying a theoretical foundation for the team to grasp industry innovation. Yu Changzhi, Visiting Professor at the Chinese Academy of Agricultural Sciences and Deputy Secretary-General of China Fertilizer Value-added Industry Technology Innovation Alliance, focused on technological innovation and promotion strategies of value-added fertilizers, analyzing cutting-edge industry trends and market promotion paths. Zou Bing, Section-level Officer of Yiling District Market Supervision, Culture and Tourism Law Enforcement Brigade, gave a special lecture on enterprise legal publicity to strengthen compliance operation awareness. Deng Tianming, senior agrochemical technical expert of Yishizhuang, interpreted the core product advantages and practical cases on-site, transforming technical strengths into market-oriented promotion language.

Inherit Experience to Accumulate Momentum: Refine Practical Capabilities through Communication

Experience inheritance fuels sustainable development. Four outstanding sales managers including Yang Jinming, Yang Zhenxin, Liu Guoliang and Fan Zherui shared frontline practical experience on topics such as How to Successfully Hold Observation Meetings, How to Promote New Products Effectively, How to Develop New Clients and How to Boost Customers’ Sales Volume. Their vivid cases and actionable methods provided replicable practical strategies for all marketing colleagues, embodying the spirit of teaching others practical skills for long-term development.

In addition, the conference interpreted the company’s information system, market demand feedback mechanism and 2026 performance appraisal plan. It aims to build a more efficient market response mechanism and a scientific performance management system, and coordinate personal growth with team development.

Commendation & Mission Commitment: Boost Determination for Victory through Incentives

A grand annual commendation ceremony was held to reward advanced collectives and individuals who made outstanding contributions to the company’s development in 2025.

In an inspiring atmosphere, all regional directors solemnly signed 2026 military orders with the Marketing Director. These written commitments represent bounden missions, clear goals and solid responsibilities, highlighting the firm determination of Yishizhuang’s elite marketing team to deliver on all targets.

The clarion call for the new journey has sounded. We firmly believe that under the strong leadership of the company and with the joint efforts of all staff, Yishizhuang will keep deepening its layout in the vast market of 2026, reap fruitful achievements, and write a brand-new chapter of high-quality development.