Stay True to the Original Aspiration and March Forward towards the Dream

The golden ox bids farewell to the old year with granaries full, and the jade tiger ushers in the new spring with all industries thriving. Joy is accompanied by hardships, and success is accompanied by sweat. The bell of 2021 has just faded away; full of anticipation and vitality, the clarion call of 2022 has already sounded. The marketing center of Hubei Yishizhuang gathered together to jointly hold the "2021 Annual Summary Meeting and the Oath-taking Meeting for the Sales Champions in the 2022 56 Strategy - Hundred Cities Battle".

Part 1 Review the Work, Commend the Advanced, Summarize the Experience, and Forge Ahead

2021 was an extraordinary year. Facing the problems in the general environment of the agricultural materials industry such as market competition pressure and the increase in raw material prices, the development of the enterprise was extremely difficult, and the marketing staff faced great difficulties. Hubei Yishizhuang successively introduced a series of policies including "ensuring supply", "stabilizing prices", "guaranteeing quality", "increasing efficiency", and "launching new products". It has solidly promoted the rapid development of the enterprise from aspects such as maximizing production capacity utilization, strictly grasping the product quality and safety, strengthening market promotion and services, stabilizing the market sales price system, and developing and launching new products to meet the market demand. With the joint efforts of all Yishizhuang people, the company finally broke through all obstacles and won the victory, achieving the remarkable performance of doubling sales volume, and a group of outstanding and advanced sales staff emerged.

At the meeting, Chairman Liu Zufeng delivered a speech: The present of Yishizhuang is inseparable from the concerted efforts and common progress of all Yishizhuang people. On the one hand, we need to strengthen the construction of our qualities in knowledge, ability, and physical and mental aspects; on the other hand, we should also be good at summarizing, reflecting on our deficiencies, promoting and spreading good experiences, and continue to set sail. He also emphasized that Chinese agriculture has a great future. We should hold fast to the front line of crop nutrition, provide corresponding services for the "three rural issues" of agricultural materials, farmers, and crops, and follow Chinese agriculture to create a new era of green environmental protection, increased production, and improved quality.

Only through hard work can we live up to our youth; only through struggle can we stimulate strong combat effectiveness. The leaders commended the outstanding individuals and teams in the marketing center in 2021, and issued honorary certificates and generous rewards. Each outstanding individual and team manager shared the good market sales experience and management insights summarized in the management of their respective regions and teams with the conference. Subsequently, the managers of each major region and the person in charge of the agrochemical team reported in detail on the work in 2021 and the plans for the coming year.

Part 2 Launch the 2022 56 Strategy - Hundred Cities Battle Plan

The combination of six "positives" and the creation with five "hearts". With the passionate mobilization order of Sales Director Liu Qinghua, the "Oath-taking Meeting for the Sales Champions in the 2022 56 Strategy - Hundred Cities Battle of Yishizhuang" was officially launched. The teams from each major region stepped onto the stage of struggle, signed the military orders, and jointly read out the declaration of war. A solemn and weighty sense of responsibility and mission spontaneously emerged.

Interpretation of the "Six Positives": Right mindset, Positive direction, Positive energy, Positive words, Positive actions, Positive magnetic field

Interpretation of the "Five Hearts": Loving heart, Sincere heart, Ingenious heart, Worry-free heart, Happy heart

Part 3 Experts and Lecturers Give Lectures, Make Full Preparations, and Accumulate Strength for Future Development

Learning is endless. This meeting specially invited Professor Liang Yunxiang from the College of Life Sciences and Technology of Huazhong Agricultural University and his doctoral students to give lectures to the marketing team, explaining "The Role of Microbial Fertilizers and Their Combined Application Effects with Inorganic Fertilizers". Professor Liang's explanation made us deeply aware of the benefits of microorganisms to crops and the soil micro-ecological environment; Meng Yile, the founder and chief mentor of Lexing Consulting Management, was invited to give a theme sharing on "The Transformation, Upgrading and Implementation of Yishizhuang's Sales Champions and the 56 Strategy", which effectively provided suggestions for the marketing work, and the sales staff present benefited a lot.

The east wind blows, and the war drums beat, doubling the morale of the staff; the rising sun shines, and the battle songs start, and Yishizhuang people welcome victory. A new starting point and new hope. Standing at the starting point of 2022, we will inherit and carry forward the advantages in our past work, draw on the experience, discard the deficiencies, and with full confidence, with a clearer mind, a more vigorous fighting spirit, a more energetic posture, and a more abundant drive, we will move towards our established goals! In 2022, we will unleash all our strength like a tiger and be irresistible!