【Focus】Agricultural chemical service goes on a spring journey, and the farmers praise serves as the proof.

When spring returns to the land, everything comes back to life. The lush green leaves climb up the branches, and the yellow rapeseed flowers spread all over the ground. Although the late spring cold still gives us occasional chills, the Agricultural Chemical Service Center of Yishizhuang Company has already rushed to the fields with full passion and enthusiasm, checking the growth status of crops and listening to the voices of farmers.
Recently, the production team of the "China Agricultural Materials Show" program of Shaanxi Agriculture and Forestry Satellite TV happened to visit Hubei Yishizhuang Agricultural Technology Co., Ltd. and Yichang Huifeng Biotechnology Co., Ltd. to shoot a series of feature films. Following the footsteps of the Agricultural Chemical Service Center, they collected materials on the spot for different crops in different regions. During a series of visits, we felt the recognition of Yishizhuang and Xiyangyang products from distributors and farmers. At the same time, we listened to the specific problems that farmers still faced in production and fed them back into our subsequent work.

The Chapter of Citrus

In Banyue Town, Dangyang City, we visited Mr. Xiong Zhenquan, an agricultural materials distributor. He is not only an agent of Yishizhuang and Xiyangyang fertilizers but also a loyal user of the company's products for many years. Under his guidance, we came to the orange orchard. Mr. Xiong told us about his true feelings after using Yishizhuang's citrus formula fertilizer for many years. At first, he chose Yishizhuang's citrus formula fertilizer on the advice of experts from the Agricultural Technology Center. He used it with a try-it-out attitude, and the effect began to show up after one year. After continuing to use it in the following years, the growth vigor, yield, and quality of the citrus trees were all better than those when using other fertilizers before. As an agricultural materials distributor, he can have the confidence to promote a good product only when he has personally experienced its quality. At present, Mr. Xiong uses Yishizhuang's citrus formula fertilizer in his entire orchard. Taking his orchard as an example, under his leadership, the surrounding farmers have also actively adopted and used it and achieved very good results. Yishizhuang's citrus formula fertilizer has become the core brand of the local citrus industry. According to our understanding, in recent years, Mr. Xiong has also used Xiyangyang biological organic fertilizer in combination with the citrus fertilization. He said that the market's requirements for the quality of citrus are getting higher and higher. In order to improve the sustainability of the citrus planting industry and further enhance the quality of citrus, special attention should be paid to the combination of organic and inorganic fertilizers in citrus fertilization, and we should also keep up with the pace of market demand. Mr. Xiong also showed us the remaining citrus for tasting. The accompanying expert commented that the sugar content of these citrus fruits was at least above 13 degrees.

Boss Xiong Zhenquan

Boss Xiong's warehouse is piled up with Yishizhuang and Xiyangyang fertilizers.

Mr. Liu from Yishizhuang Company popularizes the concept of organic fertilizer to Boss Xiong.

Boss Xiong's Orange Orchard

The Chapter of Tea

Dengcun is known as the most beautiful tea township. The tea planting area reaches about 60,000 mu, making it the leading agricultural industry in the local area. Led by the local distributor, we found Boss Tian, a farmer who has been using Yishizhuang's tea formula fertilizer for many years. He has been in contact with tea since he was a child and started participating in the management of the tea garden when he was a teenager. He can be regarded as a genuine veteran tea farmer.

When we walked into the tea garden, although the bud tea was only sparsely distributed, we could see from the growth and pruning of the tea trees that Boss Tian managed the tea garden very well. Boss Tian told us, "The local environment nurtures the local people. The climate and soil here are suitable for growing tea, and we can produce high-quality tea. The reason why I chose Yishizhuang's tea formula fertilizer is that I value the fact that it contains organic matter and medium and trace elements, which is beneficial to the soil. We make a living by relying on the land, and we can't damage the land that nourishes us."

Nowadays, most of the agricultural work is mechanized. Boss Tian also showed us the tea pruning machine and the tea picking machine. He said that although mechanization has brought convenience to tea farmers, he still feels that the tea picked by hand tastes better.

The banner of the storefront

Boss Tian's Tea Garden

Mr. Liu from Yishizhuang communicates with the local distributors.

Boss Tian is interviewed by the reporter.

The agricultural technology equipment demonstrated by Boss Tian

The Chapter of Navel Oranges

Just in time for the navel orange marketing season, we came to Zigui County, the main production area of navel oranges. On the way, we saw that the navel orange trees in every household here were laden with orange-red fruits. At the home of Xiang Liqing, a large-scale navel orange grower in Guizhou Town, everyone was busy packing the navel oranges. After making some inquiries, I learned that these packed navel oranges were all sold online. With the popularization of the Internet, the sales channels for navel oranges have also become diverse. With the support of their son and daughter, their navel orange sales have gradually developed towards e-commerce, and the sales volume is quite considerable.

Boss Xiang's orange trees are all planted on the mountain, covering an area of more than 150 mu. Looking from the foot of the mountain, the entire hilltop is filled with his orange trees. Although it is rather troublesome to manage, there are always more solutions than difficulties. They even specially bought a mountain bike to facilitate the transportation of navel oranges.

Boss Xiang is a loyal user of Yishizhuang's citrus formula fertilizer and has been using it for five years. He has witnessed the advantages of the formula fertilizer and truly appreciated its benefits. When walking into the orchard, he can point at the fruits and talk about them with the experts. Firstly, the tree vigor is good, with numerous leaves that are green in color. Secondly, the fruits have an attractive appearance, being redder in color and larger in size compared to others, making them easier to sell. Thirdly, they have a great taste, being sweet, with abundant juice, and leaving no residue in the mouth. Just based on these points, his navel oranges can be sold for a few more cents per unit than those of others. Although it is not yet the best harvesting period for Lunwan navel oranges, I couldn't stop eating them in the orchard.

The bountiful harvest of Boss Xiang's navel oranges benefits from his understanding of scientific fertilization for citrus. Based on this, this year, the demonstration experiment on reducing the application of chemical fertilizers for navel oranges, which is carried out in cooperation between Yishizhuang Company and the Citrus Research Group of Huazhong Agricultural University, is also conducted in his navel orange orchard.

Packing and boxing for online store sales

The Scene of the Orange Orchard

Boss Xiang is being interviewed.

Dr. Liu from Yishizhuang Company checks the growth situation of navel oranges.

Demonstration Sign for the Experiment of Reducing the Application of Chemical Fertilizers for Navel Oranges

The Chapter of Rape

"The rapeseed in China is best seen in Hubei, and the rapeseed in Hubei is best seen in Jingmen." This saying is by no means an exaggeration. As soon as we got off the car, we saw the rapeseed flowers blooming freely. The fields became an ocean of flowers, interspersed with the lush green wheat, outlining a beautiful picture of the spring scenery in the fields.

Dr. Zhang Nan from Nanjing Agricultural University, reporters from the China Agricultural Materials Show program team, and the company's leaders visited Shayang, Jingmen. Wang Fangming, a science and technology demonstration household in Zhangchi Village, Zengji Town, is a loyal user of Yishizhuang's rapeseed formula fertilizer. He led us to the rapeseed field. Diving into the sea of flowers, he pushed aside the rapeseed that reached his shoulders to show us the growth of the rapeseed.

I saw that it was currently the early flowering stage, and the rapeseed flowers were growing vigorously, with 15 to 20 branches, which are all important foundations for the high yield of rapeseed. He said that after using Yishizhuang's rapeseed formula fertilizer, he felt that it saved time, effort, and labor, and he even earned more than before. Mr. Liu explained to him the feasibility of applying Yishizhuang's special rapeseed fertilizer only once during the growth of rapeseed. Boss Wang said that as a science and technology demonstration household in the county, he must take the lead in scientific farming and fertilization.

Boss Wang is sharing his experiences and insights with Mr. Liu from Yishizhuang in the field.

The first person on the right: Dr. Zhang Nan from Nanjing Agricultural University
The second person on the right: Dr. Liu Bo, a technician from Yishizhuang
The first person on the left: Guo Jianquan, a technician from Yishizhuang

 The Chapter of Rice

Liu Cijin, an agricultural materials distributor in Qianjiang, has been acting as the agent for Yishizhuang's rice formula fertilizer for many years. With the joint efforts of her and Yishizhuang Company, the retailers of Yishizhuang's rice fertilizer are spread across all townships in Qianjiang. Accompanied by Liu Cijin, we visited several retailers. In the store of Deng Dingsheng, a retailer in Yuyang Town, we happened to meet a farmer coming to pick up Yishizhuang's rice fertilizer. Through our inquiries, we learned that the farmer was Zhu Likai, a grower from Leilei Village, Yuyang Town. He has been using Yishizhuang's rice formula fertilizer with a total nutrient content of 40% for five years. This time, he not only came to pick up the fertilizer for himself but also planned to bring some back for his friends. He said, "This formula fertilizer is really good. I've been using it for many years. Every year, the yield and quality of my rice are higher than those of others. The farmers in the neighboring fields even asked me how much urea I applied in the later stage. They were confused because my rice didn't grow as well as theirs in the early stage, but in the later stage, the leaves remained green and the grains turned yellow, and the yield was also higher. I told them that I didn't apply additional fertilizer and that I used Yishizhuang's rice formula fertilizer. That's why others asked me to bring some back for them too."

The store of Yishizhuang fertilizer retailer
Boss Liu, the distributor, is being interviewed by the reporter.

Boss Zhu, the farmer, comes to pick up the fertilizer.

Through the visits and shootings in the past few days and hearing the recognition from the farmers, I firmly believe in a saying: A good product is worthy of being tested. No matter how well one promotes it, it is not as good as the good reputation among the common people. These loyal users are the real advertisements for Yishizhuang. Yishizhuang's concept of "Leading scientific fertilization and bringing benefits to thousands of households" is also the vision in the hearts of the common people. Yishizhuang makes it so that there is no land that is difficult to cultivate in the world and makes Chinese agricultural products safer!

The special feature films of Yishizhuang and Xiyangyang by the China Agricultural Materials Show program will be broadcast later. Please stay tuned!