Gather Strength and Reverse the Situation with Ox-like Vigor

From January 3rd to 5th, 2021, the Marketing Management Center of Hubei Yishizhuang successfully held the "2020 Annual Summary Conference and 2021 Annual Launch Conference". More than 60 people, including the group's leading team, persons in charge of various positions and sales managers of the center, participated in the conference, which was presided over by Guo Jianquan, the director of the Agricultural Chemical Service Center. The venue was arranged in strict accordance with the national epidemic prevention and control management requirements. Personnel from medium- and high-risk areas provided recent nucleic acid test certificates. The body temperatures of the participants were strictly monitored during the conference, and the venue was disinfected regularly.

Looking back on 2020, it was really not easy. From January to March, due to the company's location in Hubei, it was severely affected by the epidemic, causing certain problems in raw materials, transportation, production, resumption of work, sales, etc. Compared with the same period in 2019, the output decreased by 30% and the sales volume decreased by 25%. On April 1st, while doing a good job in epidemic prevention, the enterprise fully resumed work and production. Sales personnel in various places took protective measures and actively went deep into the front line of work, officially engaging in product sales. In the second half of the year, with the joint efforts of leaders and employees of various departments of the company, Yishizhuang achieved a major reversal. The second-phase drum granulation production line and the third-phase high-tower fulvic acid compound fertilizer production line of Hubei Jiamachi Ecological Agriculture Co., Ltd. in Zhijiang were successfully put into operation. The new "Three Excellences" products: Sanyuaneng, Sanyuanbu and Sanyuanjin series fertilizers were successfully launched. Moreover, new products of old brands such as "Yishizhuang", "Xiyangyang" and "Haojihui" were also gradually updated. The Marketing Management Center completed the pre-determined sales tasks before the year as scheduled and successfully achieved a breakthrough in quantity, exceeding the target by 25%, which is really gratifying!

Summarize experience, gather strength and set off again. During the conference, sales managers from various regions respectively made annual summary reports on their regional markets, analyzed the deficiencies, planned the action guidelines for the next year, and the gold medal sales managers shared their successful experiences, fully carrying forward the excellent spirit of passing on experience, helping and guiding. At the conference, Liu Zufeng, the company's chairman and general manager, said: "We are a technology - innovation - driven enterprise. Most of the company's products are the results of scientific and technological research and development, which are trustworthy. Therefore, for sales work, we need to be down - to - earth, carry out more field experiments and demonstrations, show the real effects, and recommend the best products to growers." Zhao Jun, the assistant to the general manager, introduced the future development plan of the group and inspired the morale of everyone with the words of General Secretary Xi Jinping, "The journey ahead is long; striving is the only way forward." Liu Qinghua, the marketing director, analyzed and summarized the sales situation in 2020 and arranged and deployed the work plan for the next year. He emphasized the need to achieve the following "four transformations":

First, strengthen services. Increase talent introduction, enhance professional business skills, and better serve customers and growers.

Second, optimize management. Strictly grasp quality and safety to ensure product quality.

Third, refine the brand. Expand the product promotion scope and market promotion efforts to enhance the company's brand influence.

Fourth, deepen cooperation. Strengthen communication and cooperation among various departments and deepen cooperation with customers.

Emphasize technology, welcome innovation, maintain stable growth and seek development. With the gradual development of special fertilizers and the gradual popularization of plant - sourced raw materials, the blue ocean has turned into a red ocean, and Yishizhuang is also facing new challenges. By expanding new fields in the fertilizer industry, establishing a complete agricultural chemical service system, and moving towards precision agriculture and high - quality agriculture, Yishizhuang is gathering strength to reverse the situation with "ox - like" vigor!