Mid - Year Summary Meeting: Pooling Hearts and Strengths, Seeking Development Together

From June 30th to July 3rd, 2023, the marketing team of Yishizhuang gathered in Bailihuang to jointly hold the "2023 Mid - Year Summary Meeting of Hubei Yishizhuang Trading Co., Ltd.". In recent years, the agricultural materials industry has been highly competitive, and the market economy has been unpredictable. In the face of such adversity, Hubei Yishizhuang Company has vigorously introduced talents, recruited sales elites, expanded production bases, installed new production equipment, developed new products, docked with agricultural - enterprise cooperation, established agricultural cooperatives, and built demonstration bases, still maintaining a steady development pace. 

A Ship Sails with a Helmsman, and All Things Grow under the Sun

At the meeting, Chairman Liu Zufeng delivered a speech and put forward five guidelines for the annual work: First, adhere to making progress while maintaining stability and make every effort to ensure the achievement of business objectives. Second, strengthen marketing management to promote the sustainable and healthy development of the enterprise. Third, strengthen cost control and continuously improve the operating efficiency of the enterprise. Fourth, strengthen the construction of the talent team and lay a solid foundation for the development of the enterprise. Fifth, strengthen organizational leadership to provide strong guarantees for marketing work.

Accumulating Energy and Making a Thick Accumulation for a Thin Emanation

In order to improve the sales skills and methods of marketing personnel, the company specially invited Teacher Yu Guohui, a national - level enterprise trainer, an international senior marketing management expert, and a senior agricultural materials marketing management expert, to give a lecture on "Development Strategies for Agricultural Materials Distributors". At the meeting, Teacher Yu put forward the overall business idea of comprehensively creating five - good products: a good development prospect for the enterprise, a good life for farmers to increase their income, a good profit - making effect for the channels, a good soil - repairing environment, and good products for crop yield increase. He also emphasized that to do a good job in sales, one must be down - to - earth and achieve the "three - in and three - out": entering villages, stores, and fields, and contributing money, people, and efforts. The vivid and specific explanation benefited the marketing personnel a lot and greatly inspired their confidence.

The teachers from the Yishizhuang Technical Service Center conducted training on fertilizer knowledge application. Gong Bingsheng gave a lecture on "Introduction to Yishizhuang Special Fertilizer Products", Guo Jianquan gave a lecture on "Standards for Organic Fertilizers and Organic - type Fertilizers", Deng Tianming gave a lecture on "Product Features of Yishizhuang Special Fertilizers and Tower - type Fulvic Acid Compound Fertilizers", and Zhai Haoqiang gave a lecture on "Research and Development Background and Application Effects of Yishizhuang Special Fertilizer for Rape". The popularization of professional theoretical knowledge helps marketing personnel better develop the market, serve agriculture and farmers.

Summarizing the Past and Looking Forward to the Future

At the meeting, Marketing Director Liu Qinghua reviewed the work achievements in the first half of the year and planned and deployed the work in the second half of the year. The managers of major regions and provincial regions reported the sales completion of their teams, analyzed and planned for problems. At the same time, outstanding personnel in the first half of the year were commended and awarded at the meeting to inspire all personnel, gather strength and strive forward. Outstanding sales personnel were also invited to share their experiences, establish benchmark regional markets, learn from each other and make progress, and explore new ideas.

Strengthening Team Cohesion and Stimulating Employee Enthusiasm

The meeting carried out team - quality development activities. Team - building games such as balloon dragon dance, inspiring drums, rising step by step, and happy caterpillar pushed the atmosphere to the highest point during the training. Each team consisted of ten people, working together to complete tasks and achieve team goals with mutual help and support.
In July, a new journey and a new beginning are ushered in. Seize market opportunities, adapt to market development, strive with strength, let the team grow together, and create outstanding achievements with actions.