In 2019, taking the opportunity of the agriculture-enterprise docking cooperation on soil testing and formula fertilization, Hubei Yishizhuang Company and Hongyun Modern Agriculture Co., Ltd. in Xiushan County, Chongqing, joined forces. After two years of demonstration and three years of promotion, within five years, they successfully achieved the "county-wide promotion" of special formula fertilizers for crops in Xiushan County. The application of this scientific fertilization mode has also been recognized by the China Agricultural Technology Extension Association.
At first, the cooperation between the two parties originated from the recommendation of Yishizhuang's rapeseed formula fertilizer by the agricultural department of Xiushan County in 2018. Through the rapeseed comparison test in the same field, the remarkable effect of formula fertilization was understood, which deepened Mr. Guo, the general manager of Hongyun Modern Agriculture Co., Ltd. in Xiushan County's cognition of scientific fertilization, and thus the cooperation began.
Mr. Guo started the agency of Yishizhuang from zero tons and has now developed to an annual sales volume of more than 4,000 tons. In addition to rapeseed, the formula fertilizer products also cover the main planted crops in Xiushan County, such as citrus, tea, potatoes, and rice. Mr. Guo believes that only by combining science and technology with services can practical productivity be transformed. Therefore, he organizes many scientific planting technology training sessions and field observation meetings every year, inviting local agricultural technology experts and Yishizhuang technicians to give lectures, popularizing the scientific management knowledge of the main planted crops in the area, and answering questions for farmers, thus reaching the "last mu of land" for scientific fertilization. The refined market services and precise formula products have won the unanimous praise of large-scale farmers in Xiushan County.
The leaders of the Xiushan County Agriculture and Rural Committee and the township agricultural technology promotion departments organize farmers to carry out observation meetings on the strip intercropping mode of soybeans and corn every year. Covering 27 townships in the county, more than 100 farmers participate. This planting mode has been widely promoted, with an area of about 20,000 mu. The comprehensive management strategy of "selecting suitable varieties, standardizing strip planting, applying Yishizhuang formula fertilizer, and green pest control" is adopted throughout the whole planting process. It improves the planting efficiency, saves labor and time, and one application of base fertilizer can cover the whole process. Some farmers even travel dozens of kilometers to Hongyun Agriculture just to buy Yishizhuang's corn formula fertilizer to ensure the healthy growth of crops.
In Wuyang Street, Xiushan County, Chongqing, Boss Wang, a large-scale farmer, has a 150-mu "Chunjian" orchard. He has insisted on applying Yishizhuang's 42% citrus formula fertilizer for six consecutive years. The leaves in the orchard are dark green, the tree vigor is strong, the fruits have a uniform color and size, and the phenomenon of "alternate bearing" in yield has been eliminated. Chunjian citrus is highly praised for its juicy and refreshing taste. This remarkable result has made Boss Wang always maintain firm trust and choice in the Yishizhuang brand.
Boss Mo, a large-scale tea grower in Shuiyuan Village, Longchi Town, said that he is a "loyal fan" of Yishizhuang. For his newly developed tea garden of more than 300 mu, he applied Yishizhuang's tea formula fertilizer after the tea plants survived. The tea garden is growing vigorously and is expected to be put into production earlier than planned. When Boss Mo, together with the technical service teacher and the sales manager, visited the tea garden, he saw that the buds and leaves were strong, the leaves were dark green, the tea yield had increased, and the taste was more mellow. Boss Mo's face was filled with a joyful smile.
During the visit, Mr. Guo Xiangyun, the general manager of the cooperative partner Hongyun Agriculture, shared: Boss Tian, a large-scale rice grower, came to buy Yishizhuang's rice formula fertilizer in early June, but the rice formula fertilizer of the Yishizhuang brand had been sold out. Other brand fertilizers were recommended to him, but the farmer firmly refused and only recognized Yishizhuang's rice formula fertilizer. Finally, the ordered Yishizhuang rice fertilizer was directly delivered to the farmer's base. From Boss Tian, the rice grower, it was learned that he has been using Yishizhuang's special rice fertilizer for five years. After a lifetime of growing rice and making comparisons, he found that Yishizhuang's rice fertilizer can manage the whole process with one application of fertilizer, saving labor, time, effort and fertilizer, and increasing the yield. This is his unwavering trust and choice of Yishizhuang.
There are countless similar cases, and we will continue to tell you these stories in the future!
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