Mid-Year Summary – Review and Outlook, Jointly Crafting a New Development Chapter

July 2–6, 2024, the Mid-Year Summary Meeting of Yishizhuang Marketing Center was successfully convened at Yishizhuang Headquarters. Under the theme of "Building on the Past, Advancing into the Future", the meeting reviewed the achievements of the first half of 2024 and clarified the development direction and key tasks for the second half. Industry experts, company leaders, and all members of the marketing center were specially invited to gather together to deliberate on the company's strategic development.

From July 2 to 6, 2024, the annual mid - year summary meeting of Yishizhuang Marketing Center was successfully held at the company's headquarters. With the theme of "Building on the Past and Forging Ahead", the meeting summed up the work of the first half of 2024 and defined the development direction and key tasks for the second half. Industry experts, company leaders, and all members of the marketing center were specially invited to come together and plan for the enterprise's development.
At the meeting, Liu Zufeng, the Chairman of the Board, delivered a speech and put forward five work requirements:

1. Intensify market development efforts to fully ensure the achievement of the annual sales target.

2. Comprehensively improve product quality and service levels to promote the healthy development of the enterprise.

3. Attach great importance to team building, strengthen the construction of talent echelons, and lay a solid foundation for the enterprise's development.

4. Promote the precise implementation of the marketing model and continuously explore and innovate.

5. Comprehensively strengthen departmental collaboration to jointly promote the enterprise's development.

     During the meeting, the regional managers took turns to the stage to report in detail on their teams' sales performance, channel construction, progress of key tasks, and highlights of successful cases. They also clarified the plan objectives and promoted the key work content for the second half of the year.
    Liu Qinghua, the General Manager of the Marketing Center, comprehensively summarized the work achievements of the first half of the year. After listening to the regional managers' reports on their teams' sales completion, he analyzed the current problems they faced. He emphasized that the market should be given priority, and efforts should be made to tap potential customers, focus on the annual goals, and plan and fully promote the strategic deployment and implementation of the work in the second half of the year.
    To implement the company's philosophy and enhance employees' professional capabilities, the company specially invited Wang Liangju, a professor from Nanjing Agricultural University; Chen Zhiguo, a doctor from Huazhong Agricultural University; Zou Juan and Liu Bo, researchers from the Hubei Academy of Agricultural Sciences; Du Huaqing, a senior agronomist from the Jingzhou Agricultural Bureau; Lian Daoyue, a senior agronomist from the Jingzhou Plant Protection Station; and the company's agrochemical technical teachers to conduct systematic agricultural training. The training covered various aspects such as the specific performance of crop - specific fertilizers and scientific fertilization techniques, agricultural technological innovation, agrochemical services, and green pest control. At the same time, Yu Guohui, a senior enterprise marketing management consultant, was invited to deeply analyze the "156 Strategy" and the "66365" marketing concept. Ms. Zha Dandan, a Douyin blogger with millions of fans, shared her experience in new media operations.
    The purpose of the training was to apply what was learned. After the training, a sales promotion speech competition was immediately organized for the sales elites. The competition covered topics such as "opening and maintaining growers", "customer service", "channel development", "cultivation of thousand - ton customers", and the promotion of fertilization plans for various crops, bringing new ideas to the entire team.
    After the meeting, Deng Tianming, an agrochemical teacher, led all team members to visit the company's rice planting base, seedling breeding factory, and the rice experimental demonstration field jointly carried out with Huazhong Agricultural University. This allowed everyone to visually compare and observe the growth status of the seedlings in the experimental field and deeply understand the effects and advantages of Yishizhuang's special rice fertilizer in practical applications.
     On July 7, the marketing team of Hubei Yishizhuang went to the Yichang Police Academy to carry out systematic expansion activities, including ice - breaking kick - off, excellent team training, performance doubling training, team scanner, and other diverse activities. Through this military training and expansion activity, the team cohesion and collaboration ability were enhanced.
     With the successful conclusion of these five days of meetings, all members of Hubei Yishizhuang are more determined in their forward steps. Let us jointly look forward to creating a new chapter in agricultural development with hard work and innovative wisdom in the journey of the second half of the year.